KW 13: Study shows what consumers hope for from AI, PR experts see potential for AI, Oil industry is increasingly investing in AI


Study shows what consumers hope for from AI: What are consumers’ great hopes regarding the potential benefits of artificial intelligence? According to a study by the digital agency “Arithnea”, consumers see the most concrete potential in: improvements in service hotlines (74 percent), product shipping (71 percent), saving energy costs (71 percent) and the fight against insurance fraud (63 percent). But overall, the mood towards AI is ambivalent: 38 percent believe that it will improve their lives, 33 percent think that AI could be dangerous.

PR experts see potential for AI: According to a “news aktuell” survey among public relations experts on possible industrial applications of artificial intelligence, 45 percent see the activity of media monitoring as an aspect that could be taken over by AI. 41 percent see a possible use in the indexing of content. 40 percent believe the area of success measurement could be suitable for AI. The experts’ forecast found that press work and reputation management, however, will continue to be carried out by people – only 1 or 4 percent see the possibility of using AI in these areas.

Data collection to help fight climate change: High hopes are placed in data-driven solutions when it comes to sustainability issues. Be it in the form of smart city projects such as in the South Korean capital of Seoul, where air pollution is being measured, or for data collection of thermal radiation in buildings – artificial intelligence can show signs of waste and efficiency potential. The Frankfurt School of Finance and Management is explicitly focusing on sustainable business models for the financial sector – students are supported in their research by the Deutsche Bank and the consulting firm Bain & Company, among others.

New AI research project on the typing of tumor cells: The University Hospital Göttingen has started the “Cancer Scout” project, which is based on the AI-based typing of tumor cells. The aim is to improve cancer diagnoses. Siemens Healthineers is an industrial partner in the project, and Germany’s Federal Ministry of Education and Research has provided funding of 10 million euros. Specifically, an AI system is being trained to recognize molecular changes that indicate cancer.

Artificial intelligence helps with cybersecurity – but doesn’t replace humans: Artificial intelligence is increasingly being used to detect large number of cyberattacks and phishing attacks at an early stage and to automate certain decision patterns in response. It offers an early and quick response to surprising attacks, but it does not replace humans. Complex strategic decisions continue to be made by people. According to experts, artificial intelligence will continue to be used as an assistance system in the future, but not as decision makers in crisis situations.

250 million pounds for British healthcare AI: The UK government is investing 250 million pounds into artificial intelligence technology, which would be used by the public healthcare system, known as the NHS, to improve the quality of care. The government claims this AI initiative will improve care and cut waiting times for vital procedures. The AI Lab will bring together the industry’s best academics, specialists and technology companies to work on some of the biggest challenges in health and care, including earlier cancer detection, new dementia treatments and more personalized care. AI is already being developed in some hospitals, successfully predicting cancer survival rates and cutting the number of missed appointments.,

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The probability of errors in the diagnosis of breast cancer is 11.5 percent lower if the diagnosis is AI-based.


AI and energy balance: more consumption to be expected: It is called a rebound effect when savings turn negative – this will likely happen with the expansion of artificial intelligence. While deep learning and the increased use of AI systems could lead to energy savings in some places, the power consumption increases exponentially due to the intensive computing power. AI proponents point out that more artificial intelligence would lead to more savings, but it has not yet been clarified when and how the savings effects will occur without a rebound effect.

Oil industry is increasingly investing in AI: Production bottlenecks and trends in electromobility and renewable energies are increasing price pressure in the oil industry. As a result, companies in this branch are increasingly investing in artificial intelligence – AI can signal bottlenecks ahead of time, optimize processes and help find new sources. Difficulties in the technical funding process could also be analyzed ahead of time so that no additional costs arise and sales increase.


Using GAN technology to fight coronavirus: The startup Insilico Medicine says it has used artificial intelligence to rapidly identify molecules that could form the basis of an effective treatment against the coronavirus. It took Insilico’s A.I.-based system four days to identify thousands of new molecules that could be turned into potential medicines against the virus. Insilico says it will synthesize and test 100 of the most promising candidates, while publishing the full library of new molecular structures it has generated for other researchers to possibly use. Insilico began using 28 different machine learning models to design new small molecules that might bind to the 3C-like protease and inhibit its functioning. Some of these techniques employ generative adversarial networks (or GANs), the same kind of machine learning that is best known for creating deepfakes. In this case, instead of producing highly realistic, fake videos, the AI generates new molecules that will form the right structure to bind with the protease.


“We believe that it isn’t practical yet for the financial sector to use correct artificial intelligence, i.e. genuinely intelligent and self-learning technology. There are trials and use cases, but we are still a long way from using AI across the board.”
Dr. Markus Kreher, partner and Head of Finance Advisory at the KPMG auditing firm, sees potential for improvement in the development of artificial intelligence in the financial sector.


Facebook’s AI prone to errors in the fight against fake news: Facebook wants to use AI to combat fake news, as the spread of misinformation across the social network is increasing in the midst of the coronavirus pandemic. However, the system was initially noticeably error-prone and marked posts that contained no false information as spam. Facebook says the bug is now fixed and the algorithm has been refined.

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